NIO’s new firefly brand launches in China and will enter 16 international markets this year – first stops in Europe, price and specs unveiled

April 23, 2025, Amsterdam, the Netherlands – NIO’s new brand firefly officially launched in China with a starting price of RMB 119,800 and first user deliveries planned for end of April, and will gradually enter overseas markets covering 16 countries. firefly officially enters Europe this spring, with Norway and the Netherlands as its first markets and starting prices of EUR 29,900 and […]

NIO’s new firefly brand makes its global debut at NIO Day 2024 and opens pre-orders in China

December 21, 2024, Guangzhou, China – On NIO Day, the annual gathering of NIO and its users celebrating this year NIO’s 10th anniversary, the firefly brand was officially launched with the global debut of its first product, sharing the same name ‘firefly‘: a small, smart, electric high-end car targeting urban lifestyle users. firefly opened pre-orders in China with a pre-sale […]

NIO’s new brand firefly officially unveils its logo

December 18, 2024, Shanghai, China – NIO’s new brand, firefly, launched its global official website and Instragram channel, and debuted its brand logo. As a smart, electric, high-end compact car brand, firefly targets urban lifestyle users. William Li, Founder, Chairman and CEO of NIO, said: “freedom to glow is the brand spirit of firefly. It will […]

NIO Inc. Announces Its Third Brand: firefly

November 20, 2024, Shanghai – NIO Inc. (NIO) officially unveiled its third brand, firefly, along with its first product sharing the same name. Positioned in the boutique compact car market, firefly aims to further expand NIO’s product portfolio and leverage existing sales channels to drive growth efficiently.   firefly is to NIO a symbol of […]